Fractional Communications Leadership

Crisis and Issues Management

Most buildings will never experience a fire, but they all have emergency plans, because being unprepared can have catastrophic repercussions. Most homes will never be burglarized, but not having insurance can be financially devastating.

The same is true for any business. While the hope is to never require a Crisis and Issues Communications plan, it’s imperative to have one at the ready. Because dealing with a crisis is best done before one ever occurs.

Who needs to be notified? What are employees allowed to say? Who’s in charge? All of these are questions that need to be answered long before they are asked.

We’ll help you prepare and continually update your company’s Crisis Communications Manual so that if the unexpected happens, you’re ready for the challenge.

Stakeholder Communications

A public company decides to lay off half of its workforce. Can a one-size-fits-all announcement work for all stakeholders? Of course not.

The message to employees will differ greatly from the announcement to shareholders. The media release will certainly have a different tone and word count than posts to social media.

All businesses cater to many audiences who receive their information from a multitude of places, in many different formats.

How this news gets shared with different audiences can hugely impact stock prices, employee morale and public sentiment. We’ll provide the right messaging for the right audience.