Public Relations
Between the merging of news publications and a shrinking pool of journalists, the news today is dominated by major corporations and publicly traded companies. But your company can nonetheless obtain meaningful media coverage with the help of a dedicated, creative and innovative public relations partner. And this is important, because while you can pay for advertising, earned media provides even greater impact, awareness and stronger credibility.
From creating the message to helping you control your narrative, we can help you increase awareness and grow your audience.
Media Relations
Every business has a story to tell. If you have a newsworthy story or announcement to share, fantastic! We can help you execute a media relations campaign that helps to amplify your news across print, broadcast and online media outlets.
And if you think you don’t have a story, we’ll help to prove you wrong. Whether you have data pointing to a trend, a hot take on an existing issue, or simply have great knowledge to impart on an existing news item, we’ll help you identify it, package it, and turn it into front-page worthy news coverage.
Messaging
Every story can’t be about everything. A real estate brokerage might speak to housing prices one day, up-and-coming neighbourhoods the next, and then the following week offer commentary about the home renovations that will add the most value to a seller’s home.
They may be experts on all three subjects, but that doesn’t mean that all three must be prioritized in every media exchange.
We’ll help develop different messaging for different angles and varying audiences, ensuring that you provide media with expertise, not shameless promotion.
Media Training
The media loves your story, but they want to know more. Whether you’re a seasoned spokesperson or have never set foot in front of a video camera, we’ll set you up for success.
Our team will instruct you on the do’s and dont’s of an interview, provide tips for ensuring you control the narrative, draft topline messaging you want to hammer home, and run you through multiple recorded mock interviews to ensure you and your business come off brilliantly.